At Zion HealthShare, our mission is centered on people. From our members to our leadership, every part of our community is built to support one another in transparent, meaningful ways. That mission is made possible through the guidance of our board, whose role is to help shape the direction of the organization while staying true to our core values of simplicity, compassion, and community.
We are excited to announce the addition of three new members to the Zion HealthShare Board: Wendy Elkington Stabler, Sid Rao, and Leo Rocha. Each of these individuals brings a wealth of experience, unique perspectives, and a shared commitment to improving how healthcare is accessed and shared. Their leadership will help strengthen our organization and support our ongoing growth as a better alternative to traditional healthcare.
Take a moment to get to know the newest members of our board.
Wendy Elkington Stabler
Wendy is a seasoned professional with a wide-ranging background in healthcare, education, and technology. She is the founder of Elkington Consulting Group, a boutique firm that serves clients across the country. In this role, she serves as an interim and fractional executive, advising businesses on growth strategy, sales, and project management. She also serves as Vice President of Go-to-Market Strategy, Marketing, and Business Development at Elkington Motors, where she focuses on long-term strategic growth.
Wendy’s academic background includes a Master’s degree in Professional Communication from Southern Utah University and a Bachelor’s degree in Professional Technical Writing from Utah Tech University. Her career reflects a deep commitment to empowering others, particularly in the Utah business and tech communities.
She is the founder and chairman of Women in Tech and Business, an organization that provides events and resources to support growth across industries. In 2018, she launched the Elkington Founder Speaker Series at Utah Tech University to connect students with leading professionals and entrepreneurs. Wendy is also involved in numerous community and professional boards and committees, giving her time to support social causes, education, and innovation throughout Utah.
Outside of work, Wendy values family, mentorship, and community service. Her involvement in organizations like Women Who Succeed, Sandbox, Signals, and Silicon Slopes Women in Leadership highlights her passion for community development and helping others succeed. She is excited and honored to join the Zion HealthShare Board and brings her perspective to a mission she deeply believes in.
Sid Rao
Sid Rao brings two decades of experience in technology leadership, with a strong focus on healthcare innovation and digital transformation. He has led technology initiatives at some of the most recognized names in the healthcare and life sciences industries, including AstraZeneca, Biogen, Charles River Labs, and Axogen. In these roles, he has overseen enterprise IT strategy, cybersecurity, digital infrastructure, and the use of artificial intelligence to improve patient outcomes.
Sid’s career has been defined by a belief that technology should create a real, human-centered impact. His work includes the implementation of cloud-first strategies, AI-driven analytics, and scalable data platforms that support long-term growth. These efforts have helped organizations become more efficient while maintaining a strong focus on patient experience and data privacy.
He holds a Master’s degree in Electrical and Computer Engineering from Utah State University and an MBA in Operations and Technology Management from Boston University. Sid is passionate about using technology to democratize healthcare access, particularly in ways that improve care for underserved communities.
At Zion HealthShare, Sid will focus on advancing our technology systems to support a better member experience. He brings a strong understanding of how innovation can support affordability, transparency, and simplicity across the healthcare landscape. His leadership will be an asset as we continue to grow and explore new ways to serve our members.
Leo Rocha
Leo Rocha is a highly experienced Total Rewards Executive with nearly 20 years of expertise in compensation strategy, people operations, and organizational leadership. He currently serves as Senior Director of Compensation at CHG Healthcare, where he leads enterprise-wide compensation initiatives designed to align people practices with performance and purpose.
Prior to CHG, Leo held leadership roles at several global organizations, including IBM, Equifax, and Moody’s. Throughout his career, he has been recognized for his ability to turn complex challenges into practical, people-first strategies. He is especially well known for his work in incentive design, sales force effectiveness, and long-term value creation. In 2025, Leo was named one of the “Top 50 Sales Compensation Leaders to Watch” by Forma.ai.
Born and raised in Rio de Janeiro, Brazil, Leo brings a global lens and a grounded, data-informed approach to boardroom leadership.
He holds an MBA in Finance and Strategy from Brigham Young University and continues to explore new insights in behavioral economics, business strategy, and leadership development.
Leo is passionate about fair compensation, equity in the workplace, and helping organizations connect their business goals to human outcomes. His leadership style is calm and focused, especially in times of ambiguity and change. One of his strengths is what he describes as “recalibration”, or the ability to remain steady and bring clarity during periods of uncertainty.
As a Zion HealthShare board member, Leo looks forward to contributing his experience in governance, benefits strategy, and sustainable growth. He is especially drawn to the community’s values of trust, transparency, and mutual support. He lives in Utah with his family, enjoys snowboarding and writing, and is currently supporting a new entrepreneurial venture with his teenage son.
Looking Ahead
Zion HealthShare is more than a nonprofit organization. It is a community built on trust, shared values, and a belief in something better. Our board members help guide the organization with care, intention, and a focus on what matters most to our members.
We are excited to welcome Wendy, Sid, and Leo to the Zion HealthShare Board. Each of them brings a distinct set of talents and a strong alignment with our mission to offer an affordable, people-first alternative for managing healthcare expenses. Their leadership will help shape the future of our community and support continued growth grounded in transparency, simplicity, and compassion.
We are proud to have them with us and look forward to all that lies ahead.
Zion HealthShare is not an insurance company. Neither this publication nor membership in Zion HealthShare are offered by an insurance company. Visit zionhealthshare.org to view your state-specific notice.
Current as of: December 17, 2025